Disseminating the appeal of Japanese sake.

Nine years of refining quality under the slogan "sake that embodies the water of Hakushu” - the brand strategy of “Shichiken” which began in 2014, has brought significant results and new possibilities. In particular, the sparkling sake is creating a breakthrough in toasting for celebratory occasions with its unique vision and brewing techniques. The brewery owner's strong conviction and philosophy were evident as he spoke about traditional and innovative sake brewing and the sales strategies that support it.