Disseminating the appeal of Japanese sake.

From being a sake that “even local liquor shops didn’t carry” to achieving impressive results in numerous competitions, Tsurunoe Shuzo has risen to prominence almost overnight. This is the story of how the brewery overcame a critical turning point and the path its husband-and-wife team pursues—committed to the classic, time-honored ideal of wajo ryoshu (harmony in brewing, quality in sake)—as they strive to walk the true and noble path of sake-making without resorting to gimmicks.