Disseminating the appeal of Japanese sake.

“Ubusuna (mother earth)” represents the guardian god of one’s birthplace as well as its productive benefits. Hananoka Shuzo established a new brand Ubusuna last year with the wish to celebrate indigenous productive climate and the spirit of craftwork that values culture. There are always challenges in their effort to brew sake by traditional methods using indigenous varieties of rice with the aim to restore natural ecosystem and to protect the aquatic environment. However, one could see the ultimate sense of accomplishment on the face of the 6th generation Kiyotaka Kanda who faces these challenges.