Disseminating the appeal of Japanese sake.

With the slogan "Hokkan is delicious every day," Hokkan holds a significant market share, primarily in the Kanto region. Though relatively young at 50 years old in Japan’s sake industry, the brewery has established itself as the largest producer in Tochigi Prefecture through bold market expansion and unwavering dedication to its craft. Even in an era where sake sales are declining, Hokkan has achieved growth by focusing on table sake, showcasing its unique approach to the industry.