Disseminating the appeal of Japanese sake.

Shuho Sake Brewery has steadily expanded its market reach by skillfully drawing out the unique characteristics of a wide range of sake rice varieties. In 2015, Souichi Takeda, now Chairman, handed over the presidency to his son, Hidekazu Takeda. Since then, Hidekazu has continually pushed for upgrades to brewing equipment and embraced new brewing technologies, driving ongoing evolution in the brand’s sake offerings. It has been roughly ten years since Hidekazu returned to the brewery. This article traces the journey of both the Shuho brand and the brewery as they continue to evolve.