Disseminating the appeal of Japanese sake.

Niigata Meijo, known for its popular labels "Koshi no Kanchubai" and "Chojasakari", has built a loyal following not only in its home region but also in the Tokyo metropolitan area. The brewery is a frequent gold medal winner at the Annual Japan Sake Awards and is widely recognized as a powerhouse of advanced brewing techniques. This article explores the unique organizational structure and production environment that support their consistently high-quality sake brewing.