Mioya Brewery Hakui-shi
, Ishikawa
Brewing the ultimate food-pairing sake – The breakthrough of a new brand achieved through a duo’s teamwork
Interview :
2013/12
Not ever being swept away by time, not ever chasing after trends. President of Mioya Brewery, Miho Fujita, and brewmaster Toshiaki Yokomichi, created "Yuho", a delicious sake that goes hand in hand with food and has steadily penetrated the market. The story of how the brewery overcame a crisis that threatened its survival and created one of the most popular brands, can be traced back to the inevitable encounter between the two, and the strong relationship of trust between them that led them to brew sake together.
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