酒蔵萬流 > Paid Articles > Focusing general consumer channels and taking on the challenge of becoming a new ginjo brewery
Kizakura Kyoto City, Kyoto Prefecture , Kyoto

Focusing general consumer channels and taking on the challenge of becoming a new ginjo brewery

Interview : 2024/12
Kizakura was a late starter in Fushimi, a region known for producing good sake. Its success was due to a public relations strategy that effectively communicated with consumers during the period of rapid economic growth in Japan. In the modern day period, that spirit has been carried over to a facility that allows consumers to observe the brewing of ginjo sake in person. We traced the challenges they are facing.

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