酒蔵萬流 > Paid Articles > Market strategy with a wide range of entrances through a “two-way” approach Building the future of sake brewing with consumers
Mifuku Shuzo Koka City, Shiga Prefecture , Shiga

Market strategy with a wide range of entrances through a “two-way” approach Building the future of sake brewing with consumers

Interview : 2024/04
The fourth-generation owner created a new brand with young brewers to meet the needs of the market, so that people will drink Yamahai-style sake since the company's founding. We follow the footsteps of a manager who ambitiously develops channels to a wide variety of consumers with the signature brand "Sanrensei" as a gateway to demand.

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