Disseminating the appeal of Japanese sake.

Kobayashi Shuzo has grown along with the Yubari Coal Mine, making sake for miners during its heyday. Although the brewery was severely damaged after the coal mine closed, it succeeded in attracting new fans by improving the quality of its sake and turning its beautiful brick brewery into a tourist attraction. Furthermore, they continue to pursue the use of Hokkaido rice and question what "true local sake" really