酒蔵萬流 > Paid Articles > Beyond the tireless reform lies “the origin” of ji-zake
Hikami Sake Brewery Nita County, Shimane Prefecture , Shimane

Beyond the tireless reform lies “the origin” of ji-zake

Interview : 2024/06
The "Nanakanba" brand is being rebuilt at a sake brewery in Okuizumo, home of mythology, tatara ironmaking, and one of the leading rice-producing regions in the Chugoku region. With a strong belief "to continue making sake here" the company has been accelerating its expansion into overseas markets in recent years. We explore the brewery’s achievements, for example how it uncovered a completely new fan base through a collaboration with a popular anime series, as it continues to make great strides.

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